FIRST THINGS FIRST
Over 12 years experience of working as in-house brand creatives, an extension of agencies and with creative agencies, we’re well poised to help Corix with their video production.
Combined with experience in commercials and branded video, I blend a unique skillset. Below is a bit about the process, relevant work samples and pricing.
Over 12 years experience of working as in-house brand creatives, an extension of agencies and with creative agencies, we’re well poised to help Corix with their video production.
Combined with experience in commercials and branded video, I blend a unique skillset. Below is a bit about the process, relevant work samples and pricing.
PRODUCTION PROCESS
A quick breadown of the 4 phases we’ll take.
- Budget + timeline
- Pre-interviews with Talent
- Hero + Shoulder Video Strategy
- Scheduling + logistics
- Assembling the team
- Filming on location
- Edit cycles with client reviews
- Colour + sound finishing
- Versioning + deliverables
- Review top performing videos
- Create new series of shoulder content based off top 20% performing videos
① Seaforestation - Ocean Wise
xʷməθkʷəy̓əm MUSQUEAM, Sḵwx̱wú7mesh SQUAMISH, VANCOUVER, BC
Filmed over two days, we followed OceanWise’s conservation team on an outplanting expedition. This video was used as part of Ocean Wise’s recent Seaforestation fundraising campaign.
Deliverables: Hero Video + Shoulder Social Content
“The quality of their work was outstanding, and the results exceeded our expectations.”
– Nic Schulz, Director of Communications and Engagement
Filmed over two days, we followed OceanWise’s conservation team on an outplanting expedition. This video was used as part of Ocean Wise’s recent Seaforestation fundraising campaign.
Deliverables: Hero Video + Shoulder Social Content
“The quality of their work was outstanding, and the results exceeded our expectations.”
– Nic Schulz, Director of Communications and Engagement
Client: Ocean Wise
Roles: Concepting + Direction + Post-Production
② BC ACHIEVEMENT AWARDS
xʷməθkʷəy̓əm MUSQUEAM, Sḵwx̱wú7mesh SQUAMISH, Lekwungen, Songhees, Esquimalt and W̱SÁNEĆ
Commissioned by BC Achievement Foundation, these films celebrate the work and excellence of 4 First Nation Artists across British Columbia.
4 x 3.5 minute films
③ Vega - Beliefs
xʷməθkʷəy̓əm MUSQUEAM, Sḵwx̱wú7mesh SQUAMISH, VANCOUVER, BC
Vega was in a state of growth and needed a video to communicate their new core values in an inspiring way.
“FYI we’ve shown it to a few people, including Michael [CEO], and they’ve all been super pumped! Apparently Michael even got choked up. Anyways we’re all super happy with it and cant wait to share with everyone.”
Role: Production + Direction + Post Production
PROJECT PROPOSAL
PHASED APROACH
With complete transparency, starting a content strategy from scratch will be difficult to validate without 6 months to 1 year of feedback from your audience.
With complete transparency, starting a content strategy from scratch will be difficult to validate without 6 months to 1 year of feedback from your audience.
1. Our plan is designed to find what works quickly and scale it.
2. Each quarter, we’ll spend one day filming on location and produce one hero video plus eight pieces of social content.
3. Social content is the scrappier, faster companion to the hero piece: behind-the-scenes, educational explainers, “how it’s made” stories. The goal is to give your audience something useful or entertaining.
4. Over the first one to two quarters, we’ll identify the top 20% of performing videos and build on it. That data tells us which content streams Corix should invest in.
After 6 to 12 months, Corix will have a library of footage and stories to draw from for sales videos, conference highlight reels, annual reviews, and more, without starting from zero each time.
ESTIMATES
A - $40,000
Full package to create the series.
2 Shoot Days to capture a larger variety of activities. Package will deliver 14 videos for 3 months.
Full package to create the series.
2 Shoot Days to capture a larger variety of activities. Package will deliver 14 videos for 3 months.
SCOPE
Deliverables:
Deliverables:
- Initial Concepting + Ideation for series of videos
- 2 - ~90 second hero video
- 12- 30s social videos for social channels
Includes:
- Concepting + Ideation
- 1 Day production on site
- Complete Post-production and delivery
B - $25,000
Start up estimate to get the series going.
1 Shoot Day. Package will deliver 7 videos for 3 months.
Start up estimate to get the series going.
1 Shoot Day. Package will deliver 7 videos for 3 months.
SCOPE
Deliverables:
Deliverables:
- Initial Concepting + Ideation for series of videos
- ~90 second hero video
- 6 - 30s social videos for social channels
Includes:
- Concepting + Ideation
- 1 Day production on site
- Complete Post-production and delivery
C - $2,500
Video Consultation service to identify video strategy, write script + concept for 1 hero video and 8 pieces of shoulder content.
Video Consultation service to identify video strategy, write script + concept for 1 hero video and 8 pieces of shoulder content.
SCOPE
Deliverables:
Deliverables:
- Script + Concept for 1 Hero Video
- Concept for 8 social videos
Assumptions
THANK YOU
I appreciate you all taking the time to go through this proposal. I look forward to seeing what we can create together! Do send me an email if you need any clarification or have questions.
- Client providing talent and locations
- Filming is within the lowermainland
I appreciate you all taking the time to go through this proposal. I look forward to seeing what we can create together! Do send me an email if you need any clarification or have questions.
ABOUT JON
Raised by Chinese parents born in Lima, Peru, he grew up in his family’s grocery store in East Vancouver. Walking the blurred lines of his Chinese and Latino heritage, he developed a sensitivity that he uses to reveal the truths about our shared experiences.
With over 13 Years of experience in commercial directing, brand storytelling and documentary production, he works with diverse and top talent to help bring stories to life.
He’s worked with global clients such as lululemon, Vega, Ocean Wise, Alibaba and also Canadian clients like TD, Purdy’s Chocolates, Destination Canada, Tourism Manitoba, and Tourism Northwest Territories.
In 2024, Jon was named one of Canada’s Best and Rising talents by LBB. His work has been recognized by the 1.4 Awards, Berlin Commercial Awards, Shots.net, Applied Arts, NOWNESS, and BOOOOOOOM.
Raised by Chinese parents born in Lima, Peru, he grew up in his family’s grocery store in East Vancouver. Walking the blurred lines of his Chinese and Latino heritage, he developed a sensitivity that he uses to reveal the truths about our shared experiences.
With over 13 Years of experience in commercial directing, brand storytelling and documentary production, he works with diverse and top talent to help bring stories to life.
He’s worked with global clients such as lululemon, Vega, Ocean Wise, Alibaba and also Canadian clients like TD, Purdy’s Chocolates, Destination Canada, Tourism Manitoba, and Tourism Northwest Territories.
In 2024, Jon was named one of Canada’s Best and Rising talents by LBB. His work has been recognized by the 1.4 Awards, Berlin Commercial Awards, Shots.net, Applied Arts, NOWNESS, and BOOOOOOOM.