We exist to tell transformative stories that elevate brands and communities
PROPOSAL #002
Jon has always been drawn to universal stories woven from underrepresented people. Raised by Chinese parents born in Lima, Peru, he grew up in his family’s grocery store in East Vancouver. Walking the blurred lines of his Chinese and Latino heritage, he developed a sensitivity that he uses to reveal the truths about our shared experiences.
With over 13 Years of experience in commercial directing, brand storytelling and documentary production, he works with diverse and top talent to help bring stories to life. Learn more about how we work
Jon has always been drawn to universal stories woven from underrepresented people. Raised by Chinese parents born in Lima, Peru, he grew up in his family’s grocery store in East Vancouver. Walking the blurred lines of his Chinese and Latino heritage, he developed a sensitivity that he uses to reveal the truths about our shared experiences.
With over 13 Years of experience in commercial directing, brand storytelling and documentary production, he works with diverse and top talent to help bring stories to life. Learn more about how we work
Client: Be the Change Group
Below is a curated set of work for Ocean Wise and BC Children’s Hospital.
Below is a curated set of work for Ocean Wise and BC Children’s Hospital.
Please reach out if you have any questions: jon [at] jonchiang.com
① Our Ocean Table - Telus Originals
xʷməθkʷəy̓əm MUSQUEAM, Sḵwx̱wú7mesh SQUAMISH, Lekwungen, Songhees, Esquimalt and W̱SÁNEĆ
Releasing the Spring of 2026.
On a journey inspired by iconic Korean seafood dishes, filmmaker Sonya Lee and journalist Hannah Sung dive into our ocean to explore how culture inspires conservation.
3 x 22 minute Episodes
Comissioner: Telus Originals
Role: Writer + Director
② BC ACHIVEMENT AWARDS
xʷməθkʷəy̓əm MUSQUEAM, Sḵwx̱wú7mesh SQUAMISH, Lekwungen, Songhees, Esquimalt and W̱SÁNEĆ
Commissioned by BC Achievement Foundation, these films celebrate the work and excellence of First Nations Arts in BC.
4 x 3.5 minute films
Client: BC Achievement
Role: Director + Producer
Producer: Hayley Morin
DOP: Kaayla Whachell
③ NOWNESS - The Mime: Yayoi Hirano (古い)
A movement artist of over 50 years, Yayoi Hirano (古い) has performed on stages across Europe, Asia, and North America.
One of the few female wooden mask makers in the world, Yayoi brings her own sensibilities and approach to her craft. She fuses Japanese and Western dance with French Miming, to tell stories across cultures. In “The Mime,” Yayoi reflects on the lessons of creativity and life as a performer.
Features
2023 Shortlist Berlin Commercial
Premiered on NOWNESS
Featured on Shots.net
Daily Picks on Film Shortage
2022 Awards selections at Musicbed
Role: Producer + Director
DOP: Peter Planta
④ Thank You Grandma (多謝嫲嫲) - Asian Heritage Month
For our grandmothers. Without them, we would not be here.
"Thank You Grandma" is a tender portrayal of a lifelong relationship between a grandson and his grandmother. Made in honour of Asian Heritage Month, this film is a celebration of love in all its many forms and a story of coming home to ourselves.
Features
1.4 Awards Shortlist
Represent Asian Project
The Georgia Straight
Ricepaper Magazine
CREDITS
Role: Director + Producer